HI! I'M BAYU
I'M A MARKETER
It's a pleasure to have you here! Through this portfolio, I'd like to share my passion, professional experiences, and the projects I've worked on with dedication.
SCROLL TO EXPLOREI AM OPEN TO NEW
OPPORTUNITIES IN MARKETING
Marketing Specialist with experience in marketing strategy development, multichannel campaigns, business development, and B2B marketing. Experienced in managing marketing initiatives across industries, with a focus on revenue growth, brand development, and strategic partnership management.
I'M A BUSINESS
ADMINISTRATION GRADUATE
GPA 3.87/4.00 | University of Lampung | 2019–2023
ACADEMIC ACHIEVEMENTS
- Ranked Third Among Outstanding Graduates at the Faculty Level
- Recipient of the Bandar Lampung Cerdas Scholarship — BAZNAS Bandar Lampung
- Recipient of Student Entrepreneurship Capital Assistance — Faculty of Social and Political Sciences (FISIP)
- Recipient of Student Entrepreneurship Program (PMW) Funding
CV Mediatama Creative is a digital creative agency specializing in creative solutions and digital marketing services for organizations and institutions in the healthcare sector. With medical event organizing as its core service, the company also provides integrated solutions, including social media management, graphic design, video editing, motion graphics, event documentation, and web development.
Responsible for developing and executing marketing strategies, conducting market research, supporting business development, and managing strategic partnerships. Focused on strengthening brand positioning, expanding market opportunities, and optimizing the company's digital presence.
Contributed to generating IDR 1.2 billion in revenue through marketing and sales initiatives while managing marketing budgets. Also led business expansion initiatives and strengthened brand visibility through digital marketing strategies.
PT Vendor Indonesia operates in the garment industry under the brand Vendor Kampus Indonesia. The company specializes in manufacturing and supplying uniforms for diverse customer needs, serving clients across Indonesia.
Responsible for market research, data-driven marketing strategy development, customer segmentation, and B2B sales cycle management. Involved in customer acquisition, business negotiations, and client relationship management to drive sales growth and expand market reach.
Generated IDR 300 million in sales over two years through B2B initiatives, acquiring and managing more than 20 clients across four Indonesian islands while achieving an 80% client retention rate. Also contributed to developing marketing strategies to improve lead-to-customer conversion.
Skills
- Content Planning
- Social Media Marketing
- Content Creation
- Copywriting
- Advertising
- Market Research
- Marketing Strategy
- KOL Management
INA-SNACC 2026, LOMBOK
International Joint Symposium on Neuroanesthesia & Critical Care — Indonesia–Singapore
OBJECTIVE
To expand promotional reach and increase participation in INA-SNACC 2026, an international neuroanesthesia symposium held in Lombok, while supporting partnership development with healthcare brands.
PROCESS
Developed partnership proposals, promotional flyers, and ad creatives, while executing multichannel campaigns through social media, Meta Ads, WhatsApp broadcasts, and email marketing. Also coordinated vendors, procurement, and event personnel to support smooth event operations.
RESULT
350 PARTICIPANTSSupported the successful delivery of an international symposium attended by 350 participants from Indonesia and abroad, while establishing collaborations with healthcare brands as event partners.
ARTNESTHESIA 2025, LAMPUNG
National Medical Symposium & Scientific Event
OBJECTIVE
To support ARTNESTHESIA 2025, a national medical symposium featuring speakers from five countries, through integrated marketing strategies aimed at increasing participant engagement and expanding cross-industry partnerships.
PROCESS
Developed marketing materials for event promotion and partnership opportunities, including proposals, flyers, and ad creatives. Executed multichannel campaigns through social media, Meta Ads, WhatsApp broadcasts, and email marketing, while supporting vendor coordination, procurement, and event personnel management.
RESULT
300 PARTICIPANTSSupported the successful delivery of a national medical symposium attended by 300 participants from across Indonesia, while facilitating collaborations with healthcare brands, companies across industries, and strategic partners.
MATERUN 2024
Running Competition & Sports Event
OBJECTIVE
To increase public awareness and participant engagement in MATERUN 2024 through integrated marketing strategies and sponsorship development, supporting the successful execution of a large-scale running event.
PROCESS
Developed sponsorship proposals, promotional visuals, and campaign videos. Executed marketing campaigns through Meta Ads, social media, email marketing, WhatsApp broadcasts, and media partnerships. Also managed communication and negotiations with sponsors and talents while coordinating event procurement.
RESULT
1.000 RUNNERSSupported the successful delivery of MATERUN 2024, attracting 1,000 runners across two race categories and establishing collaborations with brand sponsors, vendors, and talents to support the event in Lampung.
SOCIAL MEDIA CONTENT | PPDS ANESTESI UNILA
SOCIAL MEDIA CONTENT | RS PERMATA HATI
SOCIAL MEDIA CONTENT | PT HKSIS
SOCIAL MEDIA CONTENT | YOUTUBE CLIPS
LET'S WORK TOGETHER!
Every great opportunity begins with a conversation.
Let’s connect, collaborate, and create meaningful impact on business growth.
SOCIAL MEDIA CONTENT | MEDIATAMA CREATIVE
Content Marketing • Brand Awareness • Educational Content | Role: Content Planning • Copywriting • Visual Content Design
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